In the past, China's foreign trade enterprises faced problems such as low profits and severe homogenization competition in international competition, but now they are quietly changing. From product export to brand export, Chinese canning companies have withstood the test in the global market.
Building the brand value of canned products on a global scale has become a consensus among many people in the Chinese canned industry.

In order to enable new Chinese canned food brands to better capture the international market. Huang Yuexiong, General Manager of Fujian Zhangzhou Shenglilai Food Co., Ltd., has come up with a new idea: targeting emerging consumer trends, developing and testing new products in the domestic market, and once innovative products mature, quickly pushing them to the international market.

This year, many canned food companies like Chen Junxing and Huang Yuexiong have acquired two identities: "foreign trade veterans" and "domestic trade newcomers". The new consumption and new business formats in the domestic market, as well as the fresh gameplay in marketing methods, have brought more inspiration to traditional foreign trade enterprises for their brand going global.

Deng Chaolin, who is engaged in cross-border e-commerce services, told reporters that not only the canned food industry, but also the cross-border e-commerce model that covers a wider range and can directly reach consumers has become a new opportunity for many traditional foreign trade enterprises to transform and upgrade. Data shows that in 2022, China's cross-border e-commerce exports reached 1.55 trillion yuan, an increase of 11.7%, which has become an important lever to promote the transformation and upgrading of foreign trade.

Experts say that under the benign interaction of the internal and external dual circulation, foreign trade enterprises will shape new advantages in the international circulation, continuously improve competitiveness and brand power, and Chinese canned products will usher in stronger growth momentum in overseas markets with a more dynamic new image.